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Roseville Mayor Krista Berlusconi highlighted the city’s recent accomplishments and outlined plans for future growth and investment during Roseville’s State of the City address Thursday morning.
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Berlusconi pointed to the event’s location, the Placer Valley Soccer Complex at 2600 Westbrook Blvd., as one of the city’s economic drivers.
She said the complex is expected to generate $16 million in revenue from field rentals, while visitors are expected to contribute $22 million in direct spending to the local economy.
This year, the complex will host the U.S. Quadball National Championship. Berlusconi said the tournament’s arrival in Roseville marked the first time it had been held west of Utah since its inception in 2007.
“It brought approximately 60 teams, 1,200 athletes and an estimated $2 million in economic impact to our community,” she said.
She also pointed to Roseville’s ownership of its utilities, electric system, police and fire services as a competitive advantage. She described the city’s infrastructure as a $2 billion investment.
“Every new investment strengthens our home field advantage and the future repeat players,” she said.
Berlusconi highlighted Kaiser Permanente’s expansion as another major investment in the city. The 272,000-square-foot tower will include 138 new beds, including 20 intensive care beds, along with an expanded emergency department with 36 additional patient beds.
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The project also includes six new operating rooms, a new pharmacy, expanded imaging and diagnostic areas and an 803-stall parking garage. The project is expected to be completed in 2027.
She also described Roseville’s auto mall as a “legacy economic engine” that sells about 35,000 vehicles annually.
“Revenue from that sales tax funds our parks, our roads, our public safety, and city services that we as residents rely on every day,” she said.
Berlusconi also discussed the economic benefits of the Westfield Galleria at Roseville, which attracts more than 13 million visitors annually. The mall is undergoing a major outdoor redevelopment called The Trails, which is expected to be completed in spring 2027.
Costco, which opened in January, has also contributed to the city’s economy, Berlusconi said.
“Over half of the visitors to the new Costco are coming from outside Roseville, making Costco another key business bringing outside dollars to our city,” she said.
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Berlusconi said Costco will be joined by Target, Home Depot and Chase Bank as additional businesses serving the area.
Berlusconi said Roseville is planning for continued growth, including an anticipated 120 parks throughout the city.
Over the next five years, the city’s goal is to build 3,900 single-family homes. Over the next decade, the city plans to add 6,000 multifamily housing units.
Traffic remains another focus for the City Council, particularly during peak commuter hours, she said.
“Traffic management, along with road repair work, gets complicated quickly,” Berlusconi said. “Maintaining more than $1.7 billion in roadway assets and keeping our vital transportation network moving safely is no small feat.”
She said Roseville’s roads are essential to connecting neighborhoods and supporting local businesses.
With economic uncertainty making headlines, Berlusconi said the City Council is focused on preparing Roseville for unexpected challenges.
“We can’t control inflation, interest rates or the national economy, but we can control how we manage our resources,” she said.
Berlusconi said the city is taking a long-term approach to its finances. Over the past several years, the city has contributed $21 million toward pension insurance and another $18 million toward its pension liability, steps she said are expected to save more than $1 million.
She said the council also passed a balanced budget of nearly $1 billion with fully funded reserves.
Berlusconi reflected on her eight years on the City Council, describing the experience as rewarding and challenging.
“The best teams aren’t defined by a perfect season,” she said. “They’re defined by how they respond to the tough play. How they stay together through the setback, and how they keep moving forward toward the goal. I’m incredibly proud of what this team and this community has accomplished.”
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