{"id":1443,"date":"2026-05-11T15:03:20","date_gmt":"2026-05-11T15:03:20","guid":{"rendered":"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/11\/auburns-historic-business-districts-have-been-tan-land-that-could-change-5\/"},"modified":"2026-05-11T15:03:20","modified_gmt":"2026-05-11T15:03:20","slug":"auburns-historic-business-districts-have-been-tan-land-that-could-change-5","status":"publish","type":"post","link":"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/11\/auburns-historic-business-districts-have-been-tan-land-that-could-change-5\/","title":{"rendered":"Auburn\u2019s historic business districts have been \u2018Tan Land.\u2019 That could change"},"content":{"rendered":"<article><!-- --><!-- --><!-- WPS-5038 -- removed the script from WPS and added the placeholder for trinity player --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- CONTENT --><!--[--><!--[--><\/p>\n<p>Downtown and Old Town Auburn could  get a refresh after the City Council approved an ordinance establishing a new  paint color collections for use within the Historic Design Review District.<\/p>\n<p>Read more <a href=\"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/11\/did-cal-fire-block-cal-oshas-esparto-explosion-probe-heres-what-to-know-2\/\">Did Cal Fire block Cal-OSHA\u2019s Esparto explosion probe? Here\u2019s what to know<\/a><\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>City staff recommended that the Historic Design Review Commission ask the City Council to adopt an ordinance that expanded the  paint color collections for use within the Historic Design Review District.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>The previous color palette included 65 colors. Following Tuesday\u2019s vote, business owners can now choose from 191 colors.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>The new options include shades of tan, gold, brown, pink, green and blue.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Jonathan Wright, the city\u2019s economic development director, said he worked with downtown revitalization consultant Michelle Reeves in 2024 to identify opportunities to enhance the city\u2019s historic commercial districts and increase foot traffic.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>Reeves told city officials that the visual appeal of storefronts is holding Old Town  and downtown back.<\/p>\n<p><!-- --><!--]--><!--[--><!-- --><!--]--><!--[--><\/p>\n<p>She observed the prevalence of neutral-toned building facades, referring to Auburn as \u201cTan Land,\u201d and encouraged property and business owners to embrace color.<\/p>\n<p>Read more <a href=\"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/11\/perfect-spring-weather-for-mosquitoes-what-to-know-about-west-nile-virus\/\">\u2018Perfect\u2019 spring weather for mosquitoes. What to know about West Nile virus<\/a><\/p>\n<p><!--]--><!--[--><\/p>\n<p>Reeves said elements such as paint and awnings are relatively low-cost, temporary treatments that can make a meaningful visual impact while allowing flexibility over time, according to city officials.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<div>\n<p><strong>\u00bb\u00a0Roseville news in your inbox: <\/strong>Get our free Roseville email newsletter <span>here<\/span><\/p>\n<\/div>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>In a presentation about the ordinance, Wright said the Community Development Department has limited capacity to review routine paint and awning material changes, which strains resources.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>Kat Eich, president of Auburn\u2019s Old Town Business Association, said the ordinance regarding paint and awnings will benefit the city.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>\u201cSpecifically, it will aid in the beautification of our historic district, particularly for buildings that have remained vacant or neglected,\u201d she said. \u201cWhile Auburn has traditionally maintained very strict standards and a lengthy approval process, this streamlining will make it much easier for business and building owners to stay current with their upkeep.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/11\/northern-california-player-wins-big-in-superlotto-plus-where-was-ticket-sold-4\/\">Northern California player wins big in SuperLotto Plus. Where was ticket sold?<\/a><\/p>\n<p><!-- --><!--]--><!--]--><!-- --><!-- --><!-- --><!-- --><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Auburn City Council approved new paint collections for the Historic Design Review District, expanding the palette to 191 colors to revitalize downtown and Old Town.<\/p>\n","protected":false},"author":1,"featured_media":82,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,21],"tags":[],"class_list":["post-1443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","category-roseville-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auburn\u2019s historic business districts have been \u2018Tan Land.\u2019 That could change - San Diego Relocation News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/11\/auburns-historic-business-districts-have-been-tan-land-that-could-change-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auburn\u2019s historic business districts have been \u2018Tan Land.\u2019 That could change - 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