{"id":3691,"date":"2026-05-26T05:01:34","date_gmt":"2026-05-26T05:01:34","guid":{"rendered":"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/26\/steyer-becerra-clash-over-paid-influencers-in-ca-governors-race-what-to-know-2\/"},"modified":"2026-05-26T05:01:34","modified_gmt":"2026-05-26T05:01:34","slug":"steyer-becerra-clash-over-paid-influencers-in-ca-governors-race-what-to-know-2","status":"publish","type":"post","link":"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/26\/steyer-becerra-clash-over-paid-influencers-in-ca-governors-race-what-to-know-2\/","title":{"rendered":"Steyer, Becerra clash over paid influencers in CA governor\u2019s race. What to know"},"content":{"rendered":"<article><!-- --><!-- --><!-- WPS-5038 -- removed the script from WPS and added the placeholder for trinity player --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- CONTENT --><!--[--><!--[--><\/p>\n<p>The primary for California governor has erupted into a fight over hidden payments to social media influencers. Both campaigns have filed dueling state ethics complaints and traded accusations ahead of the June 2 primary.<\/p>\n<p>Read more <a href=\"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/26\/dodgers-among-4-teams-linked-to-potential-tarik-skubal-trade\/\">Dodgers Among 4 Teams Linked to Potential Tarik Skubal Trade<\/a><\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>The battle between the two leading Democratic candidates started when a memo from Tom Steyer\u2019s campaign \u2014 first reported by The Bee \u2014 became public.<\/p>\n<p>Read more <a href=\"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/26\/timothee-chalamet-celebrates-with-kylie-jenner-as-knicks-end-27-year-finals-drought\/\">Timothee Chalamet Celebrates With Kylie Jenner as Knicks End 27-Year Finals Drought<\/a><\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Here are key takeaways:<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<ul>\n<li>Steyer\u2019s campaign paid TikTok influencer Isaiah Washington $10,000 for a friendly interview video. It approached other creators at $10 per video through an app called SideShift with instructions to keep posts \u201ccasual, relatable\u201d and avoid mentioning Steyer directly.<\/li>\n<li>A strategy memo told creators to focus on policies Steyer supports \u2014 like taxing the wealthy and abolishing ICE \u2014 while targeting rival Xavier Becerra over Chevron donations and his 1994 crime bill vote and aiming to cut into Becerra\u2019s support among Latino and Black voters. And it told creators to focus on liberal California voters, \u201cthink Pod Save America listeners.\u201d<\/li>\n<li>The Fair Political Practices Commission opened an investigation into Steyer\u2019s campaign and Washington for potentially violating a 2023 California law that requires online influencers to disclose when they\u2019re paid to support a candidate.<\/li>\n<li>Becerra\u2019s campaign got pulled into the fight after hiring influencer Jordan \u201cJay\u201d Gonzalez as a digital strategist. He quietly went back and added paid disclaimers to weeks of older Instagram and Facebook posts supporting Becerra.<\/li>\n<li>Steyer\u2019s campaign fired back by filing its own FPPC complaint against Becerra, arguing the campaign failed to properly notify Gonzalez of disclosure rules. It accused rivals of operating \u201cthrough consultants and shadowy groups\u201d rather than openly paying creators.<\/li>\n<li>Steyer has paid creators anywhere from $60 to $50,000, funneling money through firms like Flighthouse and Pollution Media, while Becerra\u2019s campaign has so far reported paying Gonzalez just $2,000 via a digital ad firm.<\/li>\n<li>Steyer\u2019s team commissioned a report claiming more than 3,000 fake bot accounts boosted Becerra and attacked Steyer online. A Becerra spokesperson dismissed the findings as an attempt to \u201ccreate as much chaos as possible\u201d before a campaign filing deadline.<\/li>\n<li>Steyer, who has poured $200 million of his own money into the race, is polling in contention with Becerra and Republican Steve Hilton, while Becerra\u2019s campaign has leaned into memes accusing the billionaire of trying to \u201cbuy\u201d the election.<\/li>\n<\/ul>\n<p><!--]--><!--[--><\/p>\n<div>\n<p><em>This report was produced with the assistance of a proprietary tool powered by artificial intelligence based on our own originally reported, written and published content. Before publishing, journalists reviewed this content in compliance with McClatchy Media\u2019s AI policy.<\/em><\/p>\n<p>Read more <a href=\"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/26\/donovan-mitchells-actions-on-cavaliers-bench-during-game-4-blowout\/\">Donovan Mitchell\u2019s Actions on Cavaliers Bench During Game 4 Blowout<\/a><\/p>\n<\/div>\n<p><!-- --><!--]--><!--]--><!-- --><!-- --><!-- --><!-- --><\/article>\n","protected":false},"excerpt":{"rendered":"<p>California\u2019s leading Democratic governor candidates Tom Steyer and Xavier Becerra have filed dueling state ethics complaints over undisclosed payments to social media influencers.<\/p>\n","protected":false},"author":1,"featured_media":3612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capitol-alert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steyer, Becerra clash over paid influencers in CA governor\u2019s race. What to know - San Diego Relocation News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandiegorelocationnews.com\/index.php\/2026\/05\/26\/steyer-becerra-clash-over-paid-influencers-in-ca-governors-race-what-to-know-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steyer, Becerra clash over paid influencers in CA governor\u2019s race. 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