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The Placer County Board of Supervisors voted unanimously to move forward with a proposal that will ask voters to increase the taxes paid by visitors in western Placer County.
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The proposal would raise the transient occupancy tax, also known as the hotel tax, from 8% to 10%. The tax is paid by people who stay in hotels, motels and vacation rentals, not by local residents.
Placer County established an 8% hotel tax that applies countywide.
In 1996, voters in North Lake Tahoe approved an additional 2% tax to help pay for tourism-related costs. As a result, visitors in eastern Placer County have long paid a 10% hotel tax.
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North Lake Tahoe’s 2% increment has been reauthorized by voters multiple times, including in 2002, 2012 and 2022.
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If voters approve the new measure, western Placer County would have the same 10% tax rate as North Lake Tahoe and nearby cities, including Roseville, Rocklin, Lincoln and Auburn.
County officials estimate the higher tax could generate an additional $350,000 to $400,000 annually. The revenue could help fund tourism-related infrastructure, public services, affordable housing projects and other community needs.
Supervisors are expected to take another vote June 30 to formally place the measure on the Nov. 3 ballot. If approved by a majority of voters, the new tax rate would take effect and remain in place unless voters choose to end it in the future.
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This story was originally published June 12, 2026 at 9:00 AM.